The future of m-commerce in the marketplace is more than likely an expanding potential market. With mobile phones individuals who would otherwise be less exposed to the marketplace have a new tool by which to access that marketplace.
Those without televisions or computers may find mobile technology to be more practical and useful than traditional forms of information technology. Key factors in the reach of m-commerce is the distribution of mobile phones throughout the world in addition to a mobile infrastructure that is cost effective to utilize.
At its core, m-commerce provides a future mechanism by which a growing demographic can keep in touch with the world, and be informed by the world. According to Data Monitor, a business information service, internet sales in the United Kingdom conducted via mobile phones is expected to double in approximately three years time. Company's that fail to access this market will be missing an opportunity for a potentially larger market share. This opportunity i.e. future m-commerce via mobile technology will include 80 percent of the U.S. population by 2013 per a report by Marketresearch.com.
Mobile technology is also reported to be the most widely distributed form of consumer technology worldwide according to a Cornell University study by Allision Gertzog and Nicole Wolf. This study quotes the International Telecommunications Union (ITU) as claiming 4.6 billion mobile subscriptions were being used at the end of 2009.
At its core, m-commerce provides a future mechanism by which a growing demographic can keep in touch with the world, and be informed by the world. According to Data Monitor, a business information service, internet sales in the United Kingdom conducted via mobile phones is expected to double in approximately three years time. Company's that fail to access this market will be missing an opportunity for a potentially larger market share. This opportunity i.e. future m-commerce via mobile technology will include 80 percent of the U.S. population by 2013 per a report by Marketresearch.com.
Mobile technology is also reported to be the most widely distributed form of consumer technology worldwide according to a Cornell University study by Allision Gertzog and Nicole Wolf. This study quotes the International Telecommunications Union (ITU) as claiming 4.6 billion mobile subscriptions were being used at the end of 2009.
Gertzog and Wolf also claim mobile communications is not only the technology of choice among different international demographic groups, but also a medium by which those persons interact via services. Thus, mobile technology serves as the foundation for the future of m-commerce and in some cases an existing market.
In order for m-commerce to realize its future marketplace potential mobile operating systems must be compatible with business mobile applications and business computing must be able to store and transmit transaction information securely. This presents a technological entry barrier for some businesses. However, mobile phone applications aren't the only way to access this market because businesses already equipped with an internet sales mechanism may benefit from the internet access made possible via wireless access protocol (WAP).
The technology of m-commerce is also likely to develop the marketplace further. For example the use of 3d-barcodes to save mobile phone users time accessing web information may become more widespread.
In order for m-commerce to realize its future marketplace potential mobile operating systems must be compatible with business mobile applications and business computing must be able to store and transmit transaction information securely. This presents a technological entry barrier for some businesses. However, mobile phone applications aren't the only way to access this market because businesses already equipped with an internet sales mechanism may benefit from the internet access made possible via wireless access protocol (WAP).
The technology of m-commerce is also likely to develop the marketplace further. For example the use of 3d-barcodes to save mobile phone users time accessing web information may become more widespread.
Short message servicing (SMS) may also increase in volume and investment into mobile broadband infrastructure will help support an increasing amount of data transfer via mobile devices. As mobile phone service providers and businesses become more in alignment, the cost infrastructure of providing m-commerce services may also improve allowing consumers to feel m-commerce is an affordable way to perform transactions.
The future of m-commerce marketplaces aren't a business pathway paved with gold as the infrastructural necessity indicates. This is further illustrated in a report by the Research Institute for Telecommunications and Information Marketing. For example, in a study by RITIM, additional barriers to a future m-commerce marketplace are technological know how, and import restrictions that affect the supply demand relationship.
The future of m-commerce marketplaces aren't a business pathway paved with gold as the infrastructural necessity indicates. This is further illustrated in a report by the Research Institute for Telecommunications and Information Marketing. For example, in a study by RITIM, additional barriers to a future m-commerce marketplace are technological know how, and import restrictions that affect the supply demand relationship.
In other words, just because a mobile infrastructure exists and millions of users have access to the mobile market doesn't necessarily incorporate the capacity or willingness to engage in m-commerce. In such instances the future of m-commerce may depend heavily on national economic policy, commercial development of the m-commerce market both in terms of infrastructure, affordability and practicality.
Sources:
1. http://bit.ly/gfKYnh (Cornell: Gertzog and Wolf)
2. http://bit.ly/ax2v2v (Market Research.com)
3. http://bit.ly/9dLOoF (Data Monitor)
4. http://bit.ly/fgvuo6 (RITIM)
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