Cell phone market costs vs benefits
Image attribution: Richard A. Daveni; Harvard Business School Review; fair use
Image attribution: Richard A. Daveni; Harvard Business School Review; fair use
Apple's iPhone has dominated the mobile phone market via a combination of research and development, product development, brand equity based customer conversions and through its advertising and marketing strategy. Reaching $150 billion in iPhone sales, the smart phone faces competition from both hardware and software designers including Google, Microsoft and Samsung.
Complete article link: http://www.helium.com/items/2341954-how-apple-inc-has-sold-so-many-iphones
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