A Search Engine Optimization (SEO) report is a briefing that illustrates traffic aspects and effectiveness of a websites search engine optimization. Search Engine Optimization (SEO) is important because search engines are structured to locate internet queries using pre-defined models. Reading SEO reports involves being able to understand what information the reports provide and why that information is useful. This article will illustrate why SEO reports are important, what is included in them, and where to find them.
Why SEO reports are important
Search engine optimization reports are important because they can help webmasters and/or website managers determine how effective certain web pages are at driving traffic to their site. Since the SEO report statistics are broken down into key areas of website performance, the webmaster can assess which areas of web development could improve the overall traffic to a site and listings via search engine spider searches. Search engine optimization reports compile data on a number of relevant site statistics such as those listed below:
• Quantified statistics on links to a web site from multiple search engines
• Number of clicks on individual web pages
• Total number of website views
• Volume of web pages on a site that are listed on search engines
SEO reports are quite important to online business development and also allow business owners, investors and website developers determine vital aspects of online business performance such as competitive positioning, search engine listing criteria, individual webpage traffic analysis and website navigation trends from other websites, within a website and in reference to search engines themselves. All these factors can help in the online business decision-making process.
What else is included in an SEO report
In addition to all the above statistics, items and information, Search engine optimization reports may also include suggested tips and advice to improve a website's traffic. For example, an SEO report may indicate the number of keywords on a webpage is insufficient to achieve high web page ranking via search engines.
SEO reports can also include useful advertising related information such as which search engines pay the best rates if pay per click advertising included on a website. Pay per click advertising rates are also different for various search item topics and an SEO report may also include these varying pay per click raters per volume and specific search requests. Pay per click advertising is a useful way to fund a website's operation.
SEO reports can also include search statistics that enable adjustments to web content to match the most optimal search terms. For example, a search on SEO reports may be performed more than a web query for SEO. If this is the case, the SEO report may indicate this, consequently assisting the webmaster in deciding which search terms to place in meta tags such as titles, descriptors and keywords.
In other words, the Search engine optimization report can help optimize a websites visitation volume by pointing out ways to improve probability of being included in high ranked web search listings. Also, an item called 'paid inclusion' can be listed on SEO reports which is like a preference service for website listings. The benefits of such premium services may outweigh the cost if the revenue generation created by preferential listing is higher than the cost and the profit from not utilizing the service.
What companies offer SEO reports
Several companies offer SEO reports and these reports may be included as a part of online software packages. These reports are offered by what are known as "Search Engine Optimization providers", and naturally shopping around for a good one can be worthwhile as the cost, analytical capacity, accuracy and thoroughness of the reports are relevant to online business performance. SEO reports may also be included in software packages as Google analytics, Microsoft analytics, WebTrends, ClickTraks, and Urchin software among others.
Search engine optimization reports that include a lot of information such as that included in this article and present that information in an efficient and easy to comprehend fashion might be preferred over less complete SEO reports depending on a webmaster's needs. The cost should also be as low as possible if not free if the intention is to minimize costs and maximize website efficiency. Some of the references included at the bottom of this article provide additional information on SEO reports, what to look for in them and why they are useful.
Summary
Reading Search Engine Optimization (SEO) Reports involves understanding the usefulness of the information provided in the report and how to apply that information in developing a more optimized website in terms of web traffic. The reports themselves include a breakdown of statistics such as total visits, most searched for phrases, web search engine traffic, advertising rates for search terms via pay per click advertising and more.
The information and sources in this article provide information on SEO reports, what to look for in them and how to interpret them. Several companies offer SEO reports and studying each individual service can help in the decision of choosing which SEO provider will best or most competitively help a website achieve it is online, business and revenue generation goals.
Sources:
1. http://www.globalpromote.com/report2.htm
2. http://www.seoconsultants.com/articles/2588/seo-providers.asp
3. http://www.discoverseo.co.za/google_analytics/SEO_reports.htm
4. http://www.searchengineguide.com/andy-beal/what-exactly-are-meta-tags.php
5. http://www.actualmetrics.com/compare/google-analytics/urchin-5-software/ http://en.wikipedia.org/wiki/Paid_inclusion
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