Research Distinguishes Technology Shopping Habits of Males and Females

 Image attribution: Stuart Miles. Standard royalty free license.

Market psychology and consumer behavior may want to step up their advertising to women if recent data about how women buy more technology than men is true. According to research referenced by Mashable, women are more likely to purchase cell phones, lap tops and tablets.

Complete article link: http://www.helium.com/items/2279403-research-shows-women-buy-more-technological-gadgets