Some ideas may be capitalized with deep pockets, however that doesn't guarantee business profits. Selling a business idea requires sufficient thought about the market, location, product and brand.
The following Museum of Salt & Pepper Shakers may not do well in a serious shopping district, but if it's located in a town full of novelty it might do better. The Jewelry sign just underneath seems to indicate a supplementary and unrelated product.
Keeping up with brand image is also important. The business below doesn't just have graffiti underneath its advertisement, but has graffiti telling visitors not to shop there!
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